EDITORIAL
Creative Director and Writer with 15 years of experience in copywriting, conceptualizing and content creation, I bring to the table proficiency in translating customer insights into actionable creative strategy, strong research skills and the ability to write copy that resonates with the customer.
Press Release
Christmas Season Launch
November 2019
Embracing the true spirit of Christmas and spreading the much-needed message of love, togetherness and kindness to all, ODEL presents “Let there be Joy!”. Catch the Christmas cheer at ODEL this season, it’s contagious! Snowflakes falling, fireplaces roaring, and chunky knit sweaters all seem like a fantasy but this year at ODEL, we’re obsessed with having a cosy and traditional Christmas. With deep reds, striking plaids and a wide array of products coupled with joyous and festive motifs, ODEL aims to share the true meaning of the season with its customers by emphasizing on the importance of peace, love and togetherness, values that we all must reconnect with. Evoking the nostalgic splendor of a traditional Christmas, the store comes alive with lush Christmas trees, evergreen garlands, wreaths and mistletoe. This season’s favorite print statement globally – the tartan print takes centerstage, being the touch of vintage that ties the theme and the décor together.
Press Release
New Brand Launch at ODEL
December 2019
Creating the perfect balance between custom made styles and off the shelf, Sacoor Brothers offers the convenience of a high quality garment that is made to fit, with a team of tailors in house who are dedicated to ensuring that the customers receive the perfect fit, on the house. Customers are welcomed to lounge, sip a cup of espresso and feel right at home while they watch the resident tailors alter their suit to precision.
Press Release
Spring/ Summer Line Launch at ODEL
February 2020
This season, ODEL embraces the statement ‘Less is More’ with their ‘Resort to Basics’ collection. The range of products highlights fashion staples and wardrobe essentials, made from breathable fabrics. The collection draws inspiration from the Japanese concept of ‘Shibusa’ which refers to an aesthetic that is simple, subtle and unobtrusively beautiful. The campaign’s allusion to the Japanese culture is brought in through recurrent visual motifs such as bamboo, eastern red-crowned crane- a sign of good luck, blooming chinoiserie (Japanese cherry blossoms, symbolic of renewal and new beginnings) and the iconic Tori Gate that signifies transition.
Music is one of the best parts of the Christmas holiday season for many, and this year in keeping with that spirit, Cotton Collection added the celebration of music into there Campaign. The campaign captures the soul of the Boho Goddess in diaphanous layers, fashions interwoven relationship with nature and her journey with music through the wild. She is in tune with nature and the comforting beauty of its forces, a theme that was carried throughout the launch event and continues in store windows and at the bespoke designed COCO concession at the flagship store.
Press Release
Christmas Launch at Cotton Collection
November 2017
